No. 68: African Fashion’s $31 Billion Opportunity

What image comes to mind when you think African fashion? A dashiki worn by a person with an afro? A wax printed dress? A band of kente cloth thrown across a college graduates shoulders?

I, for one, have a pretty limited knowledge of the diversity of Africa’s fashion aesthetics, and it has been exciting to expand my knowledge over the years as I have traveled across the continent and kept track of industry insiders.

As I have come across more and more amazing designers and Africa-focused fashion shows, my eyes have opened to how enormous the opportunity is for African fashion on a global scale. The influence of African design has influenced fashion for centuries in the West, but we’re now in a time when the narrative is not dictated by the West.

Business of Fashion put together some nice pieces on Africa’s $31 billion fashion opportunity: link.

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